controlled
by men 
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Nude girl in adverts for climbing products - 7 comments - |
| Nick Kappeyne van de Coppello //
26 mars 2008 As a man I find the pictures attractive, but as a climber I think that it is unfortunate. Women are making great strides in climbing and advertising should not be geared towards only men. It is a sport for everyone. Additionally I thought that climbing companies were above this. For me the climbing community is seperate from the consumerist advertising culture that incessantly focuses on sex. Climbing is an escape from all of that nonsense and to have these images bring you right back into that world is a let down. I do think there should be a distinction made between the red chili picture and the others. While they all use sex as advertisement, the red chili empowers women by showing a woman with her climbing shoes rather than just a scenery. |
| Oeps // 29 mars
2008 About girlpower in communications. 1. sex sells, so make it stop selling. 2. shaped bodies being male or female, fine if functional. 3. nature has no limits, and the sick (petzl, red chili, desnivel) will just die to feed
the worms.4. free your mind before you enter free nature. |
| Punisher //
1 may 2008 Nude pics are cool dude! and these are nothing close to being rude or nasty. Quit being a panty waist and just climb...who cares about your hate for the Petzl adverts. Most EURO pics show skin- man&women alike. |
| Kevin // 6 june
2008 Sexy women have always, and will always have power over lonely, horny, male climber. Hell any woman will have power over a male climber. We spend all our time training, and we smell bad. |
| Rebecca // 9 february
2009 this helps my daughter with a project a lot! |
| Andreas // 12 may
2009 the answer to that question must be that sex is selling. but it is truly tragical to see it happning in the world of climbing. personally I don't mind naked people, but in this case it is obvious that it is yet another advertise where the women are pictured as an passive sexual object, while the man is abscent or active. to me the world of climbing is an activity on equal condition for both men an women, where I find freedom from the everdays boredom and the society crazyness. I hope it continues to stay that way. |
| Tomaz Kosir // 17 september
2009 It is simple! Ads like this will work either way as they are polarizing the audience. This is one of the key tools in brand communications. Some people will find them attractive and brand image will work positive on them directly while others will find them bad, wrong, sexistic, etc ... but both will discus on them like you and me are doing here. Count how many times have you wrote the names of the brands in your posts above - just by discussing you are spreading their advertising campaigns further, no matter being positive about it or not. This is brand marketing and it works very well. Cheers, t |